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Cradle to Cradle Consumption

Tonight in my Restoration Ecology class we were discussing (among other things) William McDough's paradigm shift of Cradle to Cradle design replacing the Henry Ford paradigm of Cradle to Grave.
I wondered, aloud to my class, if simply moving from one industrial model to another wouldn't create it's own set of problems. McDonough doesn't seem to see anything wrong with consumption, provided the end life of biological products can enter the carbon, water, nutrient, whatever cycle with no waste. Still, he hasn't dealt with endless consumption. But, maybe in this model, that isn't a problem. Yet, as promising as it is, it still makes me feel uneasy. Anyone else?

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